[PODCAST] All About Google Performance Max for Travel
Bookassist | Digital Strategy For Hotels
by Bookassist
1y ago
Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of various Google assets, such as pay-per-click, youtube, display advertising etc together with metasearch management in one convenient and intelligent dashboard. What is Google Performance Max for Travel? Is it just a new dashboard or does it bring new functionalities? What benefits a hotel could get from Performance Max? Is Bookassist already offering Google Performance ..read more
Visit website
[EVENT] Hotel Digital Brunch: 5 places to meet us and exchange together
Bookassist | Digital Strategy For Hotels
by Fabien
1y ago
Speakers: Susanna Mazzoncini – Sales & Marketing Executive – Bookassist  Alberto Recanatesi – Head of Partnerships – Bookassist  Chiara Picone – CCO – Besafe Group Gabriele Gneri – Managing director – Hotels Doctors Nicolas Ongarato – Hospitality Presale – Serenissima Informatica Simone Puorto – CEO – Travel Singularity Grand Hotel Oriente Via Armando Diaz, 44 Hotel Mediterraneo Sorrento, Corso Marion Crawford, 85 Palazzo delle Stelline, Corso Magenta, 61 Grand Hotel Baglioni Firenze, Piazza dell’Unità Italiana, 6 Grand Hotel Plaza, Via del Corso, 126 Limited seat, contac ..read more
Visit website
Google Analytics 4
Bookassist | Digital Strategy For Hotels
by Bookassist
1y ago
Introducing the next generation of analytics, Google Analytics 4 (GA4) What is GA4? Google Analytics 4 (GA4) is the new version of Google Analytics, replacing Universal Analytics.  Google Analytics 4 is a tool designed to meet your future measurement and reporting requirements. This new tool is separately accessible from your current Universal Analytics access.  Although this means a change of platform, the new platform has an updated interface with a much improved and more user-friendly design. The new interface presents a cleaner and more modern look, with a focus on providing user ..read more
Visit website
Bookassist’s growth in Poland continues with Market Manager Joanna Machaj
Bookassist | Digital Strategy For Hotels
by Des O'Mahony
1y ago
[Des] As part of the company’s growth in Poland, Bookassist has recently joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. What does it mean for Bookassist to be part of IGHP? [Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. Bookassist is a member of many similar organisations across all the company’s markets also of course, and the IGHP is itself a member of HOTREC which promotes direct business for hotels and encourages less dependence on expensive intermediaries. Polish hotels that are IGHP member ..read more
Visit website
Bookassist Joins IGHP in Poland
Bookassist | Digital Strategy For Hotels
by Bookassist
1y ago
We are proud to announce that Bookassist has joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. A member of HOTREC since 2015, the chamber represents and advocates for hotels and industry providers across Poland. Polish hotels that are IGHP members can now access the extensive expertise that Bookassist brings to help them to increase their profitability. We help hotels to gain profitable and sustainable advantage by focusing on and building their direct business. We offer hotels award leading technology and services backed with expert advice and support together with a large d ..read more
Visit website
Group reporting just got a whole lot easier!
Bookassist | Digital Strategy For Hotels
by Claire Sawier
1y ago
With Bookassist Intelligence, hotel groups now have access to a summary overview of their Booking Engine, Digital Marketing and Metasearch performance, all in one simple report.  You can now analyse the performance of your member properties across several parameters and KPIs from one simple report. Compare the performance of hotels across the group and immediately identify the hotels that are performing well as well as those that may need attention.  Direct Booking Performance –  Comparison and Analysis Compare metrics across all hotels from one simple report.    ..read more
Visit website
Direct revenue increases by 300% at Hotel Forum
Bookassist | Digital Strategy For Hotels
by Bookassist
1y ago
A client since 2015 the team at Hotel Forum has worked closely with Bookasist over the last 7 years enjoying a strong ROI on digital investment. New hotel director Maria Vittoria Troiani took advantage of the strong ROI, and made the decision to invest more, confident in the return she would get. The results have been phenomenal. “In addition to increasing traffic to the official website and acquiring new customers, we have increased conversion and direct booking revenue by 300%”. It’s a pleasure to work with the Bookassist team.” Gianfranco Troiani, CEO of Hotel Forum Bookassist significantl ..read more
Visit website
Congratulations to Supreme Ashford Castle
Bookassist | Digital Strategy For Hotels
by Bookassist
2y ago
The awards took place at Lyrath Estate which was abuzz with hoteliers for this, one of the first post pandemic events. Commenting on the awards head of Marketing, Claire Sawier said: “The Gold Medal awards set the standards in the industry, they raise the bar and inspire other hotels to raise their game year after year. This makes the industry stronger to the benefit of all consumers. Bookassist constantly strives to deliver excellence to our hotel clients and so we are very happy to support these awards.” View the full list of winners here. The post Congratulations to Supreme Ashford Castle ..read more
Visit website
Bookassist Joins Hospitality for Peace Campaign
Bookassist | Digital Strategy For Hotels
by Bookassist
2y ago
The Hospitality For Peace initiative was launched through an alliance of hotel tech companies that came together to provide direct aid to those affected by the Ukrainian humanitarian crisis. The initiative which has already raised more than $287k in its first week, is testament to the impact that working together as an industry has. Bookassist is proud to be a part of the global hospitality industry’s efforts to step up to provide aid for those impacted by the humanitarian crisis in Ukraine. Let’s step up as an industry to support and provide urgently needed aid for the people of Ukraine. Th ..read more
Visit website
Upsell With Personalised Add-ons
Bookassist | Digital Strategy For Hotels
by Bookassist
2y ago
If the goal of hotels used to be to make guests feel at home, we all know now that those same guests have been home a little too much! What today’s guests want is to escape. How better to help them escape than by offering them a range of customised Add-ons that make every stay a unique and exciting experience?  Personalise each and every stay with Add-ons An Add-on is an extra service, product or experience that you can offer your guests as part of the booking. There are no limits to the number and type of Add-ons you can offer. In-room, in-hotel – you can even add experiences outside you ..read more
Visit website

Follow Bookassist | Digital Strategy For Hotels on FeedSpot

Continue with Google
Continue with Apple
OR