We are halfway through the year and many people are wondering what’s working with Facebook Ads in 2023. Or even “Are Facebook Ads still working?”  The answer is YES! Facebook and Instagram ads are working better than they have in a long time when you follow a few key guidelines. In this article, you’ll learn what types of optimizations are working with Facebook and Instagram ads, what new trends you should watch, and how to test your ads to make sure you are getting the best results. Optimizations that are working with Facebook Ads in 2023 Facebook’s machine learning and AI has gotten mu ..read more

Are you targeting your Facebook and Instagram ads the same way for every type of ad? Use different Facebook ad audiences for different points of your sales funnel. In this post you will learn how to target your audience at the top of the funnel, middle of the funnel, and bottom of the funnel. How you target your ads is going to be a little dependent on your business and also the assets and traffic you have available to you. If you are using Facebook ads for a local business, typically you should keep your Facebook targeting a little open and just focus on the local area while varying the mess ..read more

Mark Zuckerberg recently announced a new subscription service, “Meta Verified”, would be rolling out to verify accounts.  This Meta Verified announcement has a lot of people angry but I don’t think it’s all bad. First of all does this mean we ALL have to start paying for Facebook and Instagram?  NO!  This paid service is geared more towards “creators” which means people and influencers creating content for their art or business. The main benefits with this service is direct access to customer support and increased visibility. In this post, I’ll talk about what Meta Verified mea ..read more

Are you confused about the Meta Business Suite and the Business Manager?  What is their individual purposes and how do they function? The difference between the two tools can be difficult to understand! The Meta Business Suite may be intended to replace the Business Manager but I’m still not clear on that transition. Meta is currently saying that the two tools are supposed to work “along side each other”. As Meta Business Suite has rolled out, the navigation between the tools, access and where to find things is confusing. In this post, I’ll attempt to untangle the web of connections betw ..read more

Would you like to get more leads from Facebook and Instagram? Want to reduce your cost per optin? Facebook Lead ads are a great to grow your business. In this article, you’ll learn the difference between Website Conversion ads and Instant Form Lead ads, and the step-by-step method to getting started with Instant Form Lead ads for both Facebook and Instagram. The Difference Between Facebook Lead Ads and Website Conversion Ads Many people are confused about the difference between an Instant Form Lead Generation ad and a Website Conversion ad. I find that people often select the wrong objective ..read more

Videos and Reels are becoming much more important on social sites.  As their popularity increases, Reel Ads on Facebook and Instagram will give more opportunity to reach your customers. In today’s blog post, I will share with you the exact steps to creating effective Reel ads. Key Specs for Reel Ads on Facebook and Instagram File Type: MP4, MOV 9:16 aspect ratio (Portrait mode) 60 seconds or less but it’s better to play it safe with 59 seconds Resolution: At least 500 x 888 pixels but better at 1080 x 1920 pixels Your video SHOULD have sound AND captions if possible No licensed or copyr ..read more

Are you running Facebook and Instagram Ad campaigns but aren’t sure how to set them up properly? Or maybe you want to test different audiences and images but aren’t sure how to get accurate test results.  In today’s blog post, I will share exactly how to structure your Facebook and Instagram Ad Campaigns for both the testing phase and the scaling phase. One of the biggest mistakes I see marketers making is not structuring their Facebook and Instagram Ad Campaigns properly when testing. There are two types of Facebook and Instagram campaign structures: Advantage Campaign Budget Optimizat ..read more

Do you know of a Facebook Page that has the perfect fit of Fans for what you are offering?  If you are running Facebook Ads, you can target Fans of another Facebook Page with your ads so that you get better results with your ads. When you target the Fans of a Page, that means is they would see your ad in their News Feed, or whatever placements you chose. The quick steps to targeting the fans of a Facebook Page with an ad are: Create the Ad Campaign with your desired objective. Navigate to the Audience section of the Ad Set level. In the Detailed targeting section, start typing the name ..read more

Do you want to get started with Facebook Ads but don’t know how?  Are you looking for an easy way to get better results with your ads? In this article I’ll show you how to run a simple 10-day Facebook ads test. One of the biggest ways you can get great results with your Facebook ads is by doing some systematic testing. But if you are new to Facebook Ads you might not know how to best run a split test. Split testing is a simple way to help you find the best audiences and best ads that will get you the best return. Once you get your best performers, then you scale up your budget to get the ..read more

Are you wondering how to set your Facebook Ads budget? Determining the budget for your Facebook ad campaigns is one of the top questions I get from clients. Unfortunately, this is an impossible question to answer in a one-size-fits-all way because it’s going to depend on a lot of factors, including what the cost of your product is, or how much you can bear to spend on a lead, link click or video view, or whatever your objective is. The cost of your Facebook Ads will also depend on how you’re optimizing your ad. You might have a video ad that is optimized for Purchases and you can’t compare th ..read more