Adios…Adieu….Farewell…. It’s Time to Say Goodbye.
Healthcare Marketing Matters
by Michael
2M ago
Image by Gerd Altmann from Pixabay. It’s time. It is time to say goodbye to writing Healthcare Business & Marketing Insights, formerly known as Healthcare Marketing Matters. You see, I have been writing this blog since February 17, 2007. That’s a long 17 years, creating 576 posts generating 1,265,848 views and readers in 52 countries. You will always have my appreciation and undying gratitude for staying with me all these years. We’ve covered a lot of ground in that time. I doubt there wasn’t a topic I wrote about. If I have learned anything over 17 years, it is that hospitals tal ..read more
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Repurposing Closed Hospitals: A Solution to Address the Housing Needs of Immigrants
Healthcare Marketing Matters
by Michael
2M ago
Image by Mitrey from Pixabay. The other day, after channel-surfing broadcast news and skimming online headlines about the migrant housing crisis, I realized that a potential solution is not being discussed. I created a tweet as a trial balloon and posted it on multiple social media platforms.    “You know, I spent 40 years in healthcare in senior management positions, including hospitals. Health systems have closed hundreds, if not thousands, of hospitals. Most of them stand empty. Why not use them to house migrants in urban areas where they are? Asking for a friend. #migran ..read more
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Enhancing Hospital Outreach: The Case for Generative AI in Social Media Management
Healthcare Marketing Matters
by Michael
2M ago
Image by Gerd Altmann from Pixabay. It is time for hospitals to stop talking about social media and patient engagement and start walking the talk. In an age dominated by digital communication, social media has become indispensable for organizations to connect with their audience. Traditionally focused on providing healthcare services, hospitals increasingly recognize the importance of a robust online presence. Many, but not all, hospitals are turning to generative AI to manage their social media posts efficiently and engage with their community. As hospitals’ margins are squeezed down ..read more
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Ten Predictions for Hospital Marketing in 2024
Healthcare Marketing Matters
by Michael
3M ago
Image by nvodicka from Pixabay. As 2024 begins, hospital marketing continues to evolve, propelled by technological advancements, shifting patient expectations, and an ever-changing healthcare ecosystem. To thrive in this dynamic environment, hospital marketers must be proactive and adaptive, staying abreast of the predictions set to define their strategies in the coming year. From my view of the healthcare ecosystem as an executive and patient, the need for transformation to a patient-centric industry for survival and meaningful, personalized engagement, here are some significant pred ..read more
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Hey, Hospital & Health System, Your Advertising is Just so…..Ho-hum
Healthcare Marketing Matters
by Michael
4M ago
Image by Michal Jaromulk from Pixabay. I have seen several health systems advertising in broadcast (cable) media lately. What struck me as a patient and healthcare consumer is that it is all so ho-hum.   Before retiring, I was just as guilty when I was employed as a senior management marketing executive in hospitals and health systems. I did what any hospital marketer does to stay employed: market to senior management, the Board, and physicians.   It’s all about the brick and mortar of glass and steel, testaments to the hospitals or health systems’ leadership ability to ..read more
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The Case Against Direct-to-Consumer Pharmaceutical Advertising in the United States
Healthcare Marketing Matters
by Michael
4M ago
Image by stevepb from Pixabay. In the realm of modern medicine, pharmaceutical companies wield considerable influence, not only through groundbreaking innovations but also through their marketing strategies. One such strategy that has sparked contentious debates is direct-to-consumer (DTC) advertising. In the United States, DTC advertising of prescription drugs has become ubiquitous, flooding television screens, magazines, and online platforms. However, it is time to reconsider this practice and advocate for its prohibition. This article delves into why the ban on DTC advertising by ..read more
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Nine different patient portals and counting. Are you kidding me?
Healthcare Marketing Matters
by Michael
6M ago
Image by vjohns1580 from Pixabay Yeah, I have nine different patient portals for my health information. Of the seven portals, a multi-state, multi-hospital system I use accounts for three of the portals. Why, you may be asking? Because in this region, the hospitals, medical groups, and alternate sites are on different information systems. Now, please don’t take me wrong. I am a big fan of patient portals and appreciate having access to my medical information. To be an informed patient and able to participate in the medical care decision-making process intelligently is of immense value ..read more
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Is it time to junk the US sick-care system and design a health-care system?
Healthcare Marketing Matters
by Michael
7M ago
Hospital image by F. Muhammad from Pixabay. I think it’s time we addressed the 800-pound elephant in the room. For all the thought and energy placed into incremental changes in the healthcare industry, the truth remains that it’s just not working.   You know it. I know it. We all know it. After a 40-year healthcare career that started with the introduction of DRGs in 1983, all that has occurred since then is the uninhibited growth of the medical-industrial complex. Some will argue that cost growth has slowed, but what does that mean in a $3 trillion healthcare system and cou ..read more
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How are You Engaging Patients to Reduce “Patient Fatigue”?
Healthcare Marketing Matters
by Michael
8M ago
Image by Pexels from Pixabay. I see tons of webinars, seminars, podcasts, blogs, newsletters, and feature stories around the hospital experience and engagement of patients. Most of the time, the focus is on emerging generative AI, technology, or social media strategies to do both. That’s okay, I guess, because of the multiple professional medical industry echo chambers where it’s always easier to talk about technology and strategies to do something about improving the experience and engaging patients in a meaningful way. But what is missing in these conversations is how you use these ..read more
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Healthcare RCM Vendor AI Claims – Are Real or Vaporware? Part 2: RFI & RFP Questions
Healthcare Marketing Matters
by Michael
9M ago
Image by Gerd Altmann form Pixabay. As Artificial Intelligence (AI) claims proliferate at an astounding pace in healthcare Revenue Cycle Management (RCM) vendors, said vendors for hospitals and physicians appear with slick marketing touting their RCM AI capabilities. One day no, we don’t, then the next day, yes, we do. Really? AI isn’t some off-the-shelf technology system that you can magically develop internally in a matter of days and claim you have the answer to solve the healthcare provider coding, billing, denial management, and collections challenges. Or is process automation ma ..read more
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