Naming Techniques For Optimal Awareness And Memorability.
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
1w ago
Have you ever considered how a name can make or break a brand? Think about the titans of industry and the startups that became household names. All these brands leverage various Naming techniques to lock their place in the consumer’s mind. It is because a name is often the first customer to encounter a brand. It sets the tone for all future interactions. Picking the perfect brand name is both an art and a science. It involves blending creativity, where every naming method plays a pivotal role in the brand’s narrative. Effective brand naming is not just about sounding catchy; it’s about encapsu ..read more
Visit website
An Ultimate Guide to Creative Brand Development.
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
2w ago
Considering a new brand launch but worried about the fierce market competition? While competition may seem like an endless uphill battle, leveraging strategic and creative brand development will help you stand out in today’s fast-paced market.   Creative brand development involves weaving creativity into your brand identity, making it compelling enough to capture people’s attention and leaving a lasting impression. But how do you unlock this level of creativity? How do you build a brand that tells a story, emotionally resonates, and drives purchase intent above others in the marketpl ..read more
Visit website
The Complete Guide to Product Positioning.
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
1M ago
Want to know the secret of making your product stand out in a crowded marketplace? The answer lies within an effective product positioning strategy. It is a strategy that helps companies define how they want their target customers to perceive their products.  A well-structured product positioning strategy makes product marketing easier and leads to a lower customer acquisition cost. It helps to boost sales and increase market share. But far too often, companies fail to dedicate enough time and resources to getting their product positioning right from the start. Without precise positioning ..read more
Visit website
The Biggest Rebranding Trends in 2024 And Critical Insights.
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
2M ago
Rebranding trends in 2024 will reflect the massive technological and cultural shifts in the marketplace. Look at the past ten years and see how technological advancements have changed almost every business. Facebook became Meta, Twitter became X, and even Google incorporated artificial intelligence into their search.  See how the rise of social media, mobile technology, AI, and big data have disrupted industries and altered consumer behavior. In this rapidly evolving landscape, brands cannot afford to stand still. Periodic rebranding is essential to remain competitive and appeal to new au ..read more
Visit website
How To Develop an Efficient Brand Positioning Map.
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
2M ago
What if there was a simple visual tool to map your brands position against competitors? A strategic compass that guides your messaging and marketing strategy? Well there is and its called the brand positioning map; a robust framework that once created, differentiates your brand in customers’ minds.  Embracing the brand positioning map helps companies to optimize their positioning strategy effectively. But how does a brand create one? We created this article as a complete guide that takse you through developing your positioning map to unlock new opportunities. In this guide you will will d ..read more
Visit website
Testing
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
2M ago
Ever wondered why some products sell better than others? The answer often (but rarely attributed to) lies in their packaging design. A well-designed package can make all the difference when attracting customers. If a product isn’t selling well, a branding agency will be engaged by the company, rebranding package designs to make them more effective and prevent being pulled from retail shelves. Rebranding package designs allows companies to keep what’s working and add new elements to boost their brand recognition. It helps the products perform better on shelves and better grab a potential custom ..read more
Visit website
Rebranding Package Designs That Win On Retail Shelves.
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
2M ago
Ever wondered why some products sell better than others? The answer often (but rarely attributed to) lies in their packaging design. A well-designed package can make all the difference when attracting customers. If a product isn’t selling well, a branding agency will be engaged by the company, rebranding package designs to make them more effective and prevent being pulled from retail shelves. Rebranding package designs allows companies to keep what’s working and add new elements to boost their brand recognition. It helps the products perform better on shelves and better grab a potential custom ..read more
Visit website
Strategies And Insights On How To Name Your Product.
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
2M ago
What’s the importance of a name? When it comes to product naming, it’s nearly everything. Knowing how to name your product is ⅓ art, ⅓ strategy, and ⅓ science. With the right naming formula companies can distinguish their brand name from the competition, attracting more attention. An ideal name doesn’t just represent your offering – it resonates with customers on a deeper level.  This article will explore how to develop an impactful product name that drives awareness and influences buying decisions. We’ll share strategic insights into crafting a good product name that fits your brand pers ..read more
Visit website
The Ultimate Guide To Successful Product Renaming.
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
4M ago
Listen How much does a name matter? When it comes to your products, everything. Just ask the companies who’ve watched their rebrands flop or flourish based on a single word. A product name is the customers’ first impression, and with shelves overflowing with choices, yours must instantly stand out.  Get it wrong, and you’ll struggle to gain traction, no matter your quality. With so much on the line, it’s critical to approach any product renaming with care. This article is a complete guide and provides all the essential steps necessary for the naming process.  You will learn the diffe ..read more
Visit website
What Exactly Is The Brand Development Index?
SmashBrand | Brand Strategy & Package Design
by Jason Vaught
4M ago
Listen The brand development journey entails multiple stops along the way to successfully launching your product or service. Understanding brand performance is one of the crucial steps you must take when developing your brand development strategy. The Brand Development Index is a valuable tool businesses use to assess their brand’s reach and market potential. By measuring and analyzing BDI, your brand can gain valuable insights into its target audience. With the BDI you will also identify areas for improvement and make informed decisions about marketing strategies and brand developme ..read more
Visit website

Follow SmashBrand | Brand Strategy & Package Design on FeedSpot

Continue with Google
Continue with Apple
OR