When School Marketers Should Hire, Outsource & Automate
Cursive Content
by Stacy Firth
1y ago
And the answer is: determine when to hire, outsource, or automate. Hire vs. Outsource There isn’t a clear-cut answer about when to hire and when to outsource. 50% of businesses outsource their content marketing1. Ultimately, it’s up to you to decide what makes the most sense for your school and your culture.  Consider the benefits of hiring and outsourcing to help make the decision easier: The benefits of hiring You are investing in developing talent Employees are always available– you can control their schedule and workload There are more frequent opportunities for creative brainstormin ..read more
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3 Impactful On-Demand Content Ideas for Schools
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by Stacy Firth
2y ago
Virtual Tours Getting the feel for campus is an important part of selecting a school, and technology makes it possible to feel like you’re there, even when you’re not. A virtual tour can be as simple as a video highlighting significant spots on campus, or as fancy as a virtual reality-style experience. You can allow visitors to explore a 3D environment on their own, like Sierra Canyon School; host a 3D tour like Colorado State; provide multiple options, like King School; or, if budget is your concern, use video clips to create a virtual tour experience like The Prairie School. Regardless of th ..read more
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How to Make Parents Love Your Website (and Your School)
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by emily
2y ago
DOES YOUR WEBSITE ANSWER THE QUESTIONS YOU KNOW THEY’LL ASK? You might not realize it, but you can probably predict the questions parents will ask—because they’re the ones you’ve already heard dozens or even hundreds of times. Answering their questions negates their need to ask it, which makes you seem like a genius mind-reader and makes your school seem like a great fit. Make sure you have the basics covered (tuition, deadlines, application process), then move on to the more in-depth or emotional questions that you commonly hear (like: what happens if my boarding school student gets homesick ..read more
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4 Quick & Easy Ways to Improve Your School’s Emails
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by emily
2y ago
If it seems like a focus on email marketing is making a comeback it’s because — well, it never really went away. It’s one of the oldest form of permission marketing (marketing that people actually want and ask for), and it’s a great way to build audience and community. Plus, it’s a direct line of communication with your audience, one that’s not at the mercy of changing algorithms (ahem, social media), which has amped up its importance over the past few years. So without revamping your entire email marketing strategy, what are some things that you can do today to improve your school’s emails? S ..read more
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How to Get School Blog Readers to Stick Around
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by emily
2y ago
Write an Irresistible Call-to-Action Readers are readers – not mind-readers. Attention spans are short, so if you want your readers to take action, you have to ask them to take action. Every post you write should include a straightforward call to action. What should your reader do when they reach the end of your article? Don’t leave them hanging – or they’ll go hang somewhere else. Learn more about what goes into writing an awesome call to action in School Website Calls-to-Action: Everything you Need to Know “Wine-Pair” Your Content You know when you go to a restaurant, and they oh-so-generous ..read more
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The Best Content Marketing Resources for Independent Schools
Cursive Content
by emily
2y ago
We all know school marketers have powerful stories to tell — and the good news is that there are lots of resources out there to help. I’m excited to introduce you to my favorites. (Please note: this list includes affiliate links, which means that at no cost to you, I may earn a commission. However, I only share products and resources that I use myself and truly believe in!)   Content Strategy & Inspiration Content Marketing Institute This site is a fantastic first stop for anyone interested in learning more about content marketing. It covers all things content, from the origins o ..read more
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Craft a Better School Blog Post with These 5 Quick Edits
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by emily
2y ago
MAKE YOUR HEADLINE YOUR BEST LINE I always write my headlines first. And my first headlines are always the worst. Writing the headline first helps me formulate my blog post concept. However, a lot can change during the writing process. Which means by the time I’ve completed a post, my initial headline is never as compelling as the content I just crafted with care. It needs to be reworked with diligent focus before it’s ready to publish. If you write like I do, top to bottom, I guarantee that your headline needs more attention once your article is written. Don’t skip this critical ste ..read more
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Lead Generation & Lead Nurturing For Independent Schools
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by emily
2y ago
What is lead generation and lead nurturing, and why do they matter for independent schools? A lead is an individual who has expressed interest in your school The process of turning your invisible, not-yet-interested dream families into leads is lead generation The process of converting your leads into students is lead nurturing In other words, your dream families might be a faceless, nameless group, but they don’t need to remain that way. Leads are members of your audience who want what you have to offer—and they’re giving you an opportunity. When someone makes the move from being an invisib ..read more
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3 Common School Website Problems and How to Fix Them
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by emily
2y ago
Updating your school website doesn’t have to require a costly, time-consuming overhaul. Make a few copy adjustments today and you can turn your website into something worth flaunting tomorrow. Website Problem Area #1: Home Page The issue: Overcrowded and far too complex, your home page doesn’t tell your school’s story. Or much of a story at all, for that matter. Why this is a problem: You’re losing visitors. Fast. How to fix it: Your home page needs a revamp. Refresh the copy to reflect your story and intrigue your audience to dig deeper. Keep it simple, engaging and uniquely your sc ..read more
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10 School Storytelling Mistakes That Cause Your Audience to Disconnect
Cursive Content
by emily
2y ago
  #1: YOU AREN’T BEING REAL Your school’s brand voice should be clear in every piece of content you produce. Your audience will detect anything that’s wildly out of line with who you are. It’s like when your grandpa tells you he’s “jiggy with it”. He is actually so disconnected from modern slang that he’s using terminology that instantly dates him—but he thinks he’s being cool. It’s inauthentic and…awkward. The fix: Stop being something you aren’t and just be you—that’s what people want. Define your tone on each platform. It might vary slightly, but it should still fit with your ..read more
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