New Horizons
Yorke Communications
by Admin
3y ago
Adapting to life that is so different from the usual hustle and bustle of life as we know it, is an experience for everyone, and the team at Yorke Communications continues to share their thoughts. Life under lockdown has become a separate chapter in my life, something I did not anticipate when it all started in the last week of March 2020. I have always enjoyed the solitude. So spending a lot of time inside the house and stepping out only once or twice a week for groceries was not exactly a new or difficult experience for me. But life under lockdown, despite the forced restrictions, had its ow ..read more
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Why creating a user persona is key for an effective content marketing strategy
Yorke Communications
by Admin
4y ago
If you want to devise a successful content marketing strategy, your business has to know who you wish to target that content at. If you do not know who you wish to target, then you will not be able to engaging with the target audience, and generate RoI for your business. So the first step is getting this user persona right. Whether you wish to sell a product or service, or influence tens of thousands of readers with a thought-provoking article, you have to know whom you are catering to. So all the content you create – be it a blog, article, video or even a contest – has to be developed within ..read more
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SEO myths to overlook while marketing content in 2020
Yorke Communications
by Deepika Singh
4y ago
With the increase in online shopping, marketers are constantly on their toes, looking for ways to optimize their online content for search engines. In other words, Search Engine Optimization (SEO) is what the marketers are aiming for while Google and Bing have been consistently updating their algorithms to improve the accuracy of their search results. However, entrepreneurs and marketers need to be cautious as there are a number of myths surrounding optimization. Here are a few myths that we bust so that you can work efficiently on SEO 2020. Search Engine Optimization is a one-time task If you ..read more
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Top 10 Digital Marketing Strategies That Actually Work for Startups
Yorke Communications
by Admin
4y ago
Many well-funded startups that come kicking off with sensational ideas and with impressive team appallingly shied away from the industry within a few years. Startups with great minds, mind-blowing business ideas or backing of reputed venture capital firms do not work all the time if they lack imagination, innovation, and creativity. It is not a goof for startups to grow together with evolving technologies, especially in terms of commercialization of their business. Make use of digital marketing, that is affordable in numerous ways and grow your startup as it is what it is meant to do. Take a g ..read more
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5 Ways B2B Marketers Can Increase Engagement on LinkedIn
Yorke Communications
by Admin
4y ago
LinkedIn is a professional social media portal. It connects professionals from across the world working in different industry sectors. Companies can carry out B2B LinkedIn marketing and connect to professionals working in many of the top organizations. B2B organizations that serve business clients are increasingly using social media to engage with potential clients. Studies show that of all the social media platforms, a whopping 97% leads come from LinkedIn.LinkedIn is the ideal platform for B2B marketers to increase client engagement. The platform allows marketers to effectively target their ..read more
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Ticker trial
Yorke Communications
by Admin
4y ago
aWqwsww The post ticker trial appeared first on Yorke Communications ..read more
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Rebirth our Earth
Yorke Communications
by Matilda Yorke
4y ago
It’s the 50th Anniversary of Earth Day today, April 22. While the attention of the world is focused on the pandemic and its catastrophic effects, the Earth continues to require our attention more than ever. Earth Day reminds us of our responsibilities to embrace the opportunities of the natural world for green jobs, sustainable economic stimulus, for urgently taking action to protect ourselves against unsurvivable global heating and for securing healthy, dignified futures. Writing in the foreword to the report, UN chief António Guterres warned that the world is currently “way off track meeting ..read more
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Content bouquet for the times
Yorke Communications
by Admin
4y ago
In a letter to subscribers, the editor of The Economist, Zanny Minton Beddoes, said the magazine had added a new section to its regular sections called Home Entertainment to cater to the needs of its readers, now accessing its content online. The section, Ms Beddoes, suggested would give readers ideas on how to spend their time in a constructive and engaging manner, in their home-turned offices. Meanwhile Doordarshan, dipped into its archives to revive a much-watched family entertainer, the Ramayana, in an attempt to offer an incentive to families to stay at home, and even drive some spiritual ..read more
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Work from Home – Cybersecurity Tips
Yorke Communications
by Admin
4y ago
The post Work from Home – Cybersecurity Tips appeared first on Yorke Communications ..read more
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Is this the end of smaller events as we know it?
Yorke Communications
by Peter Yorke
4y ago
I was in i-flex (now Oracle Financial Services Software) in 2001 when 9/11 happened. We were weeks away from the global banking trade show SIBOS (organized by SWIFT) which was being organized the following month in Singapore that year and was to attract more than 200 exhibitors and 3,000 delegates. Our space was booked and the stand, décor and props were ordered at a cost of several thousand dollars, not to mention the several months of planning and preparation. We had to finally and very reluctantly tell the event management company to “dump” the stand as it was not feasible to store it for t ..read more
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