Explained: How To Create a Newsletter with Sender
Uplers | Email Marketing Blog
by Kevin George
10h ago
A newsletter is a powerful communication tool that helps you share updates, insights, and stories directly with people who’ve shown interest in your brand. Crafting a newsletter isn’t just about bombarding subscribers with information. It’s an art that balances valuable content with a personal touch to build relationships and establish your brand as a go-to source.  This process becomes not just easier but more impactful with Sender’s email marketing software. And with the right approach, newsletters can become something your subscribers look forward to, opening doors to more engagement a ..read more
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A Guide to Shortening B2B Sales Cycles with Marketo Lead Nurturing
Uplers | Email Marketing Blog
by Susmit Panda
10h ago
If you think that shortening the sales cycle is speeding it up, think again. Rather, it means to streamline the sales process to the extent that it is practical for both parties.    Suppose you want a Fortune 500 company to hire your services. Would you expect it to happen in a matter of weeks? But you can shorten a nine-month sales period to six or seven months. Remember, you are never meant to hurry to close a deal. But where possible, you should optimize for minimum resource wastage and holdups.  Enter lead nurturing. Done right, it can make conversations easier. An educated ..read more
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How Custom Email Templates Can Set Your Brand Apart
Uplers | Email Marketing Blog
by Susmit Panda
3d ago
You know what your brand is all about. No small thing! Defining your brand identity is difficult. So kudos on taking that first big step.  Now the question is: how do you tell others that your brand is one of a kind? You trust that your brand is not an addition to the thousands existing in your niche. Of course, it has a character of its own, a distinctive personality, and a unique language. If only you had more people to get it! And you can, through custom email templates. Our experience with over 5000 global brands has proved this beyond doubt. Custom templates can make your brand stand ..read more
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10 Tips to Review And Maintain Salesforce Data Hygiene
Uplers | Email Marketing Blog
by Mrugesh Dabhi
1w ago
If data is the oil of the 21st century, spills are a perpetual threat. Data decays at the rate of 30% annually for a small-to-medium business. The folks up at Gartner say that “bad data” costs brands an average of $12.9 million every year. Worse still, a quarter of U.S. organizations do NOT trust their data.  In short, bad data is bad. The stats prove it. The experience of our own Salesforce team proves it like hell! Thanks to bad data, we’ve had our share of marketing Dunkirks, from deliverability snafus to sales team disconnects to addressing irrelevant or even non-existent pain points ..read more
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Revisiting The Email Marketing Checklists: 9 Fail-Safe Measures to Put in Place
Uplers | Email Marketing Blog
by Susmit Panda
1w ago
Your Easter campaign is finally live! You’re free to spend at least ten or so minutes looking at your iPhone. On your company page on X (formerly Twitter), you suddenly come across a screenshot of what looks like a familiar email. The post reads, “Look what the bot dragged in!” followed by monster emojis.  The comments section is harsh and hilarious by turns. You slowly realize what’s going on. It’s one of your own Easter emails, and parts of it are totally unreadable. You forgot to test for Dark Mode compatibility! Right now, the last thing you want to hear is how great email marketing i ..read more
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How to Leverage Email Marketing to Improve Patient Adherence And Health Outcomes
Uplers | Email Marketing Blog
by Susmit Panda
2w ago
Nonadherence is a major challenge in the healthcare industry. In the absence of a steady increase in patient volume and retention, the threat of institutional bankruptcy and the subsequent impact on community health is palpably real.  Telemedicine had been proposed as a potential solution to medication nonadherence. But 40% of physicians did not see any improvement in adherence as a result of telemedicine.   Many healthcare providers are shifting toward direct marketing efforts to improve the situation. Email marketing, if done right, could play a significant role in that direct ..read more
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How to Deliver A Connected Marketing Experience Using Salesforce Marketing Cloud AI
Uplers | Email Marketing Blog
by Mrugesh Dabhi
3w ago
Salesforce is pulling out all the stops to leverage the potential of generative/predictive AI in transforming the marketing experience, one leap at a time. If the latest Winter and Spring updates are any indication, the world’s number one CRM has made its priorities abundantly clear: AI-powered marketing must be a business’s pièce de résistance. It is no longer just a savvy alternative but a prerequisite for success.  There are three ways Salesforce enables marketers to realize the full potential of AI:  By providing deeper actionable insights into customer data By improving efficie ..read more
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AIDA to The Aid: How to Use The AIDA Framework to Write Effective Cold Emails
Uplers | Email Marketing Blog
by Susmit Panda
1M ago
Writing an effective cold email is one of the most difficult things to do in marketing. For one thing, you have no relationship with your audience. Now that’s some roadblock! Second, you can’t fine-tune your approach in real-time; there’s no way you can tell what works and what doesn’t for want of any feedback.  However, in spite of the inherent limitations of cold emailing, you can make it work. To that end, we will learn how to implement AIDA email marketing. You don’t need to rely on custom templates for writing cold emails, as you would in the case of managed email campaigns. An effec ..read more
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Geek Guide: Streamlining Email Creation with Constant Contact’s Dynamic Content Approach
Uplers | Email Marketing Blog
by Susmit Panda
1M ago
The point of “streamlining” email creation is not to simplify it as such but to refine it. In the context of email marketing, a dynamic approach relates solely to the factor of time, not to the qualitative facet of a particular campaign, except perhaps as a matter of consequence. This is important to realize in order to prevent encumbering the word “dynamic” with a vague, general association. Sending the right message to the right people without manually changing the content of every email – that’s the whole schmear of dynamic emails.  In this guide, we will learn how to create and utiliz ..read more
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Just In: Salesforce Introduces Marketing Cloud Growth Edition Built on the Salesforce Core Platform
Uplers | Email Marketing Blog
by Mrugesh Dabhi
1M ago
Salesforce has announced their first major post-Spring-release update, which brings the advantages of Salesforce’s core platform (known as Einstein 1) to your marketing efforts.  Built on Data Cloud, Marketing Cloud Growth Edition (MCGE) is Salesforce’s maiden venture toward bringing multiple data sources under one roof. The Edition comes equipped with a data model that uses the same data objects (such as contacts, leads, and campaigns) that intra-organizational teams may already be using in their Salesforce CRM system.  The Edition also has new builders built on the foundation of Sa ..read more
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