The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans
Adweek
by Catherine Perloff
6h ago
The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If we're not satisfied we can ..read more
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Brands Are Scared to Use LGBTQ+ Marketing That Works
Adweek
by Jason Notte
6h ago
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing ..read more
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Dentsu Launches Its New Merkury for Media Platform
Adweek
by Olivia Morley
6h ago
Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged, Publicis' Epsilon PeopleCloud, PMG's Alli, Gale's Alchemy.Ai and DEPT's Ada. Dentsu Media's new Merkury for Media data and identity platform is debuting now in U.S. markets. Previously known as M1 ..read more
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How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games
Adweek
by Bill Bradley
6h ago
The NFL season doesn't start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL announced two exclusive streaming games for the upcoming 2024 season. NBCUniversal's Peacock secured the rights to stream the Week 1 game in Sao Paulo, Brazil, on Friday, Sept. 6, with the Philadelphia Eagles announced as ..read more
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Even Without S4 Capital, Stagwell Has Ambitious Growth Plans
Adweek
by Stephen Lepitak
6h ago
Stagwell has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000 people across more than 34 countries within agencies such as Anomaly, 72&Sunny, Forsman & Bodenfors, Doner and Gale. Speaking to ADWEEK, Penn would not comment on ..read more
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ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company
Adweek
by Adweek Staff
1d ago
This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the Experiences and Marketing, People & Culture, Finance/Operations, Sales ..read more
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Why Advertisers Claim Meta Owes $7 Billion in Damages
Adweek
by Trishla Ostwal
1d ago
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric ..read more
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Burger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero
Adweek
by T.L. Stanley
1d ago
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he's the magnetic star of a new campaign from The Habit Burger Grill. In the span of a 45-second spot, it's easy to get attached to the itty bitty anthropomorphic character with a big heart. But maybe that's not ..read more
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Celebrity Cats Compete in Sheba’s March Madness-Style Tournament
Adweek
by Samantha Nelson
1d ago
Mars Petcare's Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they'll race to lick up the brand's new Gravy Indulgence cat food. Devised by agency AMV BBDO, The Gravy Race is a single-elimination competition featuring cats with a combined ..read more
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Tribeca Festival Expands Its X Programming and Awards for Advertisers
Adweek
by Olivia Morley
1d ago
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the ..read more
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