Forrester and Salesforce researched how organizations are using AI in strategy, specifically AI-powered customer relationship management (CRM) software. An online survey of 773 global business decision-makers with responsibilities for their organization’s CRM and AI was conducted from August – September 2023. Key findings include:  1.) 92% believe a strong data strategy is critical to AI ..read more

This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. Laura Lemon and Dr. Matthew VanDyke examined how employees at research-intensive universities used communication to make sense of their engagement experiences during the COVID-19 pandemic. Specifically, they explored employee engagement experiences during this unprecedented, challenging time when there ..read more

Fortune and Deloitte examined the top challenges that CEOs are currently facing and their perceptions on the global economy. Fortune and Deloitte surveyed CEOs from the Fortune 500, Fortune Global 500, and other select executives from Feb. 13–23, 2024. Key findings include: 1.) 65% of CEOs felt geopolitical concerns, most specifically the U.S. election, are ..read more

This blog is provided by the Digital Media Research Center (DMRC) Pew Research Center analyzed U.S. adults’ opinions on TikTok and how those opinions vary based on their posting activity. A survey of 869 U.S. adults with a valid TikTok handle was conducted in August 2023. The survey was distributed to members of the Center’s ..read more

Dr. Dam Hee Kim, Joshua von Herrmann, and Dr. Seungahn Nah researched the potential of news portals as influencers on civic engagement, specifically regarding community engagement and public affairs. A national survey of 1,294 Korean adults was conducted from April 4–9, 2019. News portals were classified in two different ways: 1.) Active news portals that ..read more

This blog is provided by the IPR Organizational Communication Research Center (OCRC) “Now more than ever, decision-makers can’t act alone; they must bring diverse perspectives to the table and ensure that those voices are fully heard” (Fletcher et al., 2023, para 2). Dissent originates from the Latin dissentire, meaning “feeling apart” (Kassing, 1997). “Dissent” in ..read more

New York, NY — April 3, 2024 — The Institute for Public Relations (IPR) has launched IPR NEXT, a new membership community for emerging leaders with less than 10 years of experience. IPR NEXT is designed to empower professionals in their early career stages with research-driven training and development opportunities, mentorship, and peer connection opportunities ..read more

Weber Shandwick and KRC Research examined American consumer and employee opinions on the role businesses play in national elections. An online survey of 1,009 U.S. adults was conducted from February 9–12, 2024. Key findings include: 1.) 44% of respondents somewhat agreed with the statement that “businesses are a constructive force for positive change.” — 25 ..read more

Alethea examined how disinformation tactics are being used in social media to influence individuals. Specifically, Alethea studied X (formerly Twitter) accounts that they believed were being leveraged by Russia’s main military intelligence directorate to influence U.S. citizens on the war in Ukraine. Alethea analyzed 5,314 accounts on X (formerly Twitter) and 81 websites that the ..read more

This summary is provided by the IPR Digital Media Research Center Victoria Oldemburgo de Mello, Dr. Felix Cheung, and Dr. Michael Inzlicht analyzed how X impacts user well-being, political polarization, outrage, and sense of belonging. A survey of 309 X users was conducted from March – June 2021. Key findings include: 1.) Respondents said they used the platform ..read more