When Gucci published the “enhanced edition” of “Who is Sabato De Sarno? A Gucci Story” exclusively on the Apple Vision Pro spatial computer, it may have raised some eyebrows, but it’s really just Gucci’s latest move in a long-term strategy to strongly position itself in augmented reality technology that’s been underway since 2019. Revealing the inspirations behind the House’s collections, the Gucci App presents ready-to-wear and accessories through engaging narrative and innovative features. With the app, users can download wallpapers, take pictures with stickers and motifs, use Augmented Re ..read more

Apple Pencil (2nd generation) Apple Pencil 3 is expected to arrive soon (think Apple’s “Let Loose” special event on May 7th) and is anticipated to offer a number of new features, including a new “squeeze” gesture, Find My support, and might even be a stylus for the Apple Vision Pro. Ed Hardy for Cult of Mac: ‎ Apple very, very broadly hinted that the third-generation Apple Pencil will be unveiled at the May 7 iPad event. If showing the product in the invitation even qualifies as a hint. Code for a squeeze gesture turned up in the beta of iPadOS 17.5, according to 9to5Mac. “The gesture can ..read more

An ex-NSA hacker and an ex-Apple researcher are launching “DoubleYou,” a startup that aims to help other makers of cybersecurity products to better protect Apple devices. Lorenzo Franceschi-Bicchierai for TechCrunch: ‎ Their startup is called DoubleYou, the name taken from the initials of its co-founder, Patrick Wardle, who worked at the U.S. National Security Agency between 2006 and 2008. Wardle then worked as an offensive security researcher for years before switching to independently researching Apple macOS defensive security. Since 2015, Wardle has developed free and open source macOS se ..read more

The new three-part documentary series “Hollywood Con Queen” premieres May 8th on Apple TV+. Apple on Thursday revealed the trailer for the explosive documentary series “Hollywood Con Queen,” which explores the shocking story behind one of Hollywood’s biggest scams. The three-part docuseries will premiere on May 8, 2024, globally on Apple TV+. A mysterious figure dubbed the ‘Con Queen’ impersonates the industry’s most powerful women, luring unsuspecting victims to Indonesia with the promise of a life-changing career opportunity. The ‘Con Queen’s’ marks exhaust their personal finances in pursuit ..read more

The government of Congo has notified Apple of its concerns that the company’s supply chain may be tainted by conflict minerals sourced from the central African nation. : ‎ A group of international lawyers engaged on behalf of the Congolese state sent a list of questions to the US tech giant on April 22 and demanded answers within three weeks, according to a statement published on the website of lawyer Robert Amsterdam on Thursday. The statement coincided with the release by the law firm of a report accusing neighboring Rwanda of laundering tin, tungsten, tantalum — known as 3T minerals — and ..read more

Apple Vision Pro Apple’s senior director leading product-marketing efforts for the company’s Vision Pro spatial computer has retired following the product’s launch. Mark Gurman for Bloomberg News: ‎ Frank Casanova, who worked at Apple for 36 years in various roles, including helping to lead the expansion of the iPhone to new carriers, departed last week, according to his LinkedIn page. In 2019, he was named Apple’s first head of marketing for augmented reality before being tapped to lead the headset effort. The Vision Pro went on sale in early February, with Casanova attending the release at ..read more

Apple Silicon supplier TSMC on Wednesday unveiled its newest semiconductor process, advanced packaging, and 3D IC technologies for powering the next generation of AI innovations with silicon leadership at the Company’s 2024 North America Technology Symposium. TSMC debuted the TSMC A16 (1.6nm) technology, featuring leading nanosheet transistors with innovative backside power rail solution for production in 2026, bringing greatly improved logic density and performance. TSMC also introduced its System-on-Wafer (TSMC-SoW) technology, an innovative solution to bring revolutionary performance to th ..read more

iPhone 15 Pro Mac According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China smartphone shipments grew 6.5% year over year (YoY) to 69.3 million units in 1Q24. Although the growth was supported by a low comparison base year, it marks the second consecutive quarter of growth adding momentum to the market recovery. The market saw better-than-expected shipments mainly driven by strong growth from Honor and Huawei, which also spurred a 9.3% YoY growth in the overall Android market. On the other hand, Apple declined 6.6% over the same ..read more

Steve Jobs holding the original iPhone during his keynote address at MacWorld Conference & Expo in 2007. (Photo: Paul Sakuma/Associated Press) Apple co-founder Steve Jobs dedicated “hour after hour” to the minutiae of product design at Apple, driven by a belief of “God being in the details,” according to his biographer Walter Isaacson. Caleb Naysmith for Benzinga: ‎ This philosophy was evident in Jobs’s hands-on involvement in creating iconic Apple products. Isaacson noted how Jobs’s obsession with design extended to every aspect of a product, even those components that consumers would ne ..read more

Apple Vision Pro features a pair of advanced, custom micro‑OLED displays deliver more pixels than a 4K TV to each eye — for stunning clarity. Only the most avid early adopters will likely feel compelled to rush out and buy a Vision Pro at its initial $3,500 price tag, but it’s definitely a user-friendly attempt to introduce the idea of immersive viewing to the public, and it will eventually come down in price. So far, the killer apps for the thing, besides watching movies and TV series, appear to be sports and concerts. Brian Lowry for CNN: ‎ The more pertinent questions aren’t so much whethe ..read more