Honma Golf introduced an innovative trio of golf ball models to the North American market. The new TW-X and TW-S golf balls deliver top-tier ball speed, spin and overall performance, while the D1 ball packs distance, forgiveness and durability at a price point and reliability that has helped make it one of the best-selling balls in the Asian market. The TW-X and TW-S both sport a premium cast urethane cover that provides amazing spin performance on short irons, increased durability, and an extremely scratch-resistant surface. The cast urethane cover provides a soft feel with surprising dur ..read more

SQAIRZ ProS2 feature a new lightweight, breathable, 100% waterproof ComfortFlex microfiber upper  The patented toe box is designed to accommodate the natural spread of the toes as pressure is exerted on the ground. This enables a more comfortable and less restrictive feel of traditional golf shoes The patented toe box directly translates to improved balance, stability, and energy exchange, showcasing SQAIRZ's commitment to fusing advanced biomechanical insights with performance-enhancing footwear technology. And it’s not merely a comfort feature; it is a critical component for athlet ..read more

The company is honored to tap the Golf Digest “Hot List” for its third consecutive year (ORANGE COUNTY, CA) – PROTOCONCEPT GOLF, a high-profile luxury Japanese golf club manufacturer, is proud to announce the esteemed panel of Golf Digest’s “Hot List” judges recognized the innovation and technologies that TOUR driven C05TP forged irons possess and awarded them “Best Players – Distance Irons of 2024.” “We are honored to be included on this highly regarded list. Our team considers the Golf Digest “Hot List” as the foremost guide to golf equipment,” said Yasufumi Kawasaki, Founder of PROTOCONCE ..read more

Golf camp company to work with 400 to 500 college coaches and manage 125 to 150 events in 4 to 6 countries in 2024 (LOS ANGELES, CA) – College Golf Experience (CGX), the leading competitive junior golf camp company connecting juniors and families with college coaches, marked several milestones in 2023 and is preparing for a ramped-up schedule of camps in 2024 including events at four to six international locations. In 2023, in just its second year of operation, CGX saw 90 percent year-over-year growth in number of events and 140 percent year-over-year growth in number of attendees and coach ..read more

Director of The First Tee México Agustin (Augie) Pizá has established relationships with private golf courses, schools, resorts, companies, and organizations which includes the PGA TOUR’s México Open to support the growing non-profit (SAN DIEGO, CA) – Pizá Golf, internationally recognized as one of the most innovative golf course design firms, announced earlier today that ever-growing The First Tee México chapter will participate in the upcoming PGA TOUR’s México Open at Vidanta festivities. “We’re thrilled that our members will experience golf on such a big stage and to meet some of the gre ..read more

“The Q at Myrtle Beach” to feature 16 players – including the game’s most prominent golf content creators – with chance to compete in PGA TOUR event (MYRTLE BEACH, S.C.) – As the PGA TOUR comes to The Golf Capital of the World for the first time with the debut of the Myrtle Beach Classic, the tournament will feature a one-of-a-kind qualifying tournament with the winner receiving a sponsor exemption into the TOUR event. Golf Tourism Solutions (GTS) and Visit Myrtle Beach will host “The Q at Myrtle Beach,” a 16-player, 18-hole shootout on March 4 at TPC Myrtle Beach with the winner receiving a ..read more

(RIDGELAND, MS) — SkyGolf, maker of SkyCaddie, the most-trusted rangefinders in golf, announces the new SkyCaddie PRO 5X rangefinder is now available to order. The PRO 5X heralds a new era of GPS rangefinders with both the advantages of a Tour yardage book and the accuracy of a laser, but much faster to save strokes and lower scores. Faster and more powerful than any SkyCaddie in history, now with laser accuracy to meet the demands of professional golfers and recreational golfers who recognize the importance of having the right distance. It is the complete full-color, high-definition, Profes ..read more

(DALLAS, TEXAS) – Breakthrough Golf Technology (BGT) is pleased to announce that Cameron McCormick, one of the most respected coaches in the game today, has become a BGT Brand Ambassador. McCormick will showcase the popular BGT Stability putter shaft, which is designed to improve putter-specific motion and performance. “We are excited to welcome Cameron to the Breakthrough Golf team,” said Barney Adams, CEO of Breakthrough Golf. “His dedication to helping golfers play better and his impressive accomplishments with his students make him the ideal representative for our brand.” One of the most ..read more

(RELEASE) - Regarded as one of the most successful product franchises in golf, Pro|SL has set a high standard for performance golf shoes by delivering comfort, traction and performance for men, women and juniors at all levels of the game. In 2024, FootJoy will release the next evolution of Pro|SL with the all-new Pro/SLX™ and Pro/SLX Carbon.  Incorporating the most advanced materials and construction processes, Pro/SLX and Pro/SLX Carbon will advance your game with revolutionary traction, comfort and control features.  “We know the game is evolving and we need to make sure that we ..read more

(HUNTINGTON BEACH, Calif.) – SRIXON is thrilled to announce a new, Limited-Edition Black Chrome finish available for the highly acclaimed ZX5 Mk II and ZX7 Mk II Irons. With this new finish, Srixon aims to elevate the visual appeal of these Irons and make them a must-have for golfers who value both style and performance. “These ZX Mk II Black Chrome Irons are a great complement to the rest of the Srixon Iron family and something we’re excited about,” said Brian Schielke, General Manager at Srixon. “The visual appeal of the Black Chrome finish, combined with the exceptional performance of ZX ..read more