Stephen Crystal of SCCG Management announces its partnership with On the Avenue Marketing, supporting its; on-site event services for lead generation, new user acquisition, and product sales to the US iGaming industry. Crystal said, “On-site engagement could prove to be one of the most effective forms of affiliate marketing, in addition to its digital components. We felt that it was important to search for the company with the best practices for in-venue marketing.” Patty Sins, Founder and President of On the Avenue Marketing, said, “OTAM is excited to partner with SCCG, a company that demonst ..read more

Viu to serve up highly-anticipated Thai content to Viu-ers across Asia including Hong Kong, Indonesia, Malaysia, Myanmar, Singapore, and the Philippines. Adding to Viu’s existing content partnerships with GMMTV and CHANGE2561, Viu continues to collaborate with content providers to grow its ecosystem, bringing exceptional Thai content and talents to the regional spotlight. Asian Viu-ers can enjoy their favorite Thai shows, from melodramas, intense dramas, romantic comedies, variety shows, and many more on Viu. Thai Viu-ers can enjoy four top dramas from Channel 3, exclusively within two hours a ..read more

The One Club for Creativity were announced on June 1st, AMV BBDO London has received high honors in The One Show 2021 with six Best of Discipline wins, as voted by its global juries of top creative leaders. All Best of Discipline winners were revealed on June 1st, with all One Show 2021 pencil and merit winners to be announced on June 10.  On that day, creative teams responsible for Best of Discipline winners will discuss their work with jury members at live streaming panel sessions at Creative Week. All of AMV BBDO’s Best of Discipline wins were on behalf of Essity Bodyform/Libresse. The ..read more

Extra, a popular gum brand in China under Mars Wrigley China, has launched a new brand campaign, led by BBDO Shanghai, together with Mediacom and Vintage. Arthur Tsang, CCO at BBDO China and Global Creative Lead on Mars said,“Our research on post-95/00s told us that this young generation grew up naturally much more confident than their predecessors.n ut that confidence is shaken when they are thrown into the big wide world. We realized that gum chewing was less about adding confidence they don’t already have, but more about regaining their own unique confident vibe that we call Mojo or 范(“fan ..read more

JobStreet finds out the readiness of Singapore’s workforce in forging new pathways for themselves. According to the latest findings from the Decoding Global Ways of Working study, more than 72 percent of Asian workers are willing to retrain for a new job role, while 60 per cent of Singaporean respondents echo this sentiment. Singapore is one of the few countries where workers’ willingness to retrain increased with age. 67 per cent of those aged 61 years and above were willing to retrain in any case, being the most negatively impacted by Covid-19, as well as 75 per ..read more

Wunderman Thompson today reveals that Sheungyan ‘Mayan’ Lo,  is making his return to Hong Kong to take up the role of Chief Creative Officer, Wunderman Thompson Hong Kong. His appointment coincides with the departure of Carlos Camacho, ECD, who is moving to Amsterdam to take up the position of ECD. Sheungyan has been in China now for 25 years and will continue to be heavily involved in client work and support the creative team and leadership in the Greater China offices and beyond. Matt Parry, Managing Director at Wunderman Thompson Hong Kong said, “Mayan is one of the most respected crea ..read more

With many of us now carrying out a multitude of tasks/activities online, one of the biggest problems we consistently experience is correctly remembering the password for our respective online accounts/applications such as email and social media. Reboot Online Marketing utilised online analytics tool Ahrefs to establish which online accounts/applications people most forget the password for. Reboot Online Marketing found that Gmail  is the online account/application people most forget the password for. With an average of 454,100 global online searches per month for ‘forgot Gmail password ..read more

The One Club for Creativity announces that Epic Games, developer of ‘Fortnite’ and Unreal Engine, will host five sessions on how game technology is empowering creators and redefining pipelines for VFX, film-making, interactive experiences and more online at Creative Week 2021, June 7-11. The sessions, which cover games, game engines, MetaHumans, the Metaverse, and real-time virtual production, will take place each day of Creative Week at 3:00 pm EDT.   Discussions with Epic representatives, select partners and customers will delve into how Unreal Engine and real-time technology are empowe ..read more

Skycommunications Co., LTD. (Fukuoka, Fukuoka Prefecture), a company that plans and produces blockchain content such as NFTs, has released its first NFT photo book featuring the work of photographer Yasuo Kujirai. This first NFT photo book features specially commissioned gravure idol-style images of Marina Hayasaka, one of the 18th generation policewomen from the Japanese TV show Turnout! Miniskirt Police, together with photographs shot on film of the legendary race queen, Toko Ushikawa presented in a digitalized, NFT version. The Marina Hayasaka NFT also includes an original message video fro ..read more

Hugo launches Singapore’s first wealthcare app to help users develop healthy saving and spending habits that make financial security accessible to every Singaporean in an easy and intuitive way. David Fergusson, Chief Executive Officer and Co-Founder of Hugo said, “We know that Money is the biggest cause of stress and Covid-19 has only reinforced how financially unprepared most of us are. We are excited to introduce Hugo at a time when financial well-being has become so relevant. The name Hugo is derived from the Mandarin word Hu which means ‘Mutual’ and the English word Go which signifie ..read more