A webinar is a virtual seminar. It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience.  Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience.  According to On24, 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans. This blog will spotlight why those marketers adopt a webinar strategy. Below a ..read more

Content creators understand the significance of creating quality content and the results it can help them generate. However, they are also aware that creating relevant content and sharing it with the intended audience consistently can be daunting and time-consuming. This has given rise to an era of content curation. Since access to relevant information is now available at our fingertips, content creators have started leveraging third-party sources to keep the needle moving. Curation has made it easier for us to publish more content with ease. The problem is that it may also have caused inform ..read more

The latest McKinsey research shows that the Metaverse has the potential to generate $5 trillion in value by 2030. It can’t be denied that virtual reality isn’t going anywhere.  The Metaverse is the yet-unsettled Wild West of the digital world. Its potential for brands to reach new audiences in unprecedented ways is unmatched.  It’s crucial that your plans for 2024 include a content strategy in Metaverse marketing initiatives.  The Metaverse unveiled As of 2023, the Metaverse is primarily used for gaming, but that’s only a fraction of its potential. In 2024 and beyond, you can e ..read more

Content is king. It helps you connect with a relevant audience and generate awareness about your brand. Content is the key to generating traction for your online business and capturing quality leads for your sales funnel. However, doing so may be easier said than done, as growing businesses often find it challenging to attract and engage new audiences through their content strategy. There may be multiple factors that may come into play here, such as the ever-changing interests of the intended audience, industry trends, the competitive landscape, and so on, causing your content to become satur ..read more

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization).  Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)?  The short answer: You improve your search visibility, trust, and ranking.  If you’re wondering how to make this happen, this article is exactly what you need. Here, we’ll dive in to learn how brands use i ..read more

Online content creation isn’t a day’s job. You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. But if your audience can’t use or access this content, you risk undermining all your good work.  For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? If what you put out there in the world isn’t universally accessible, you might be missing out on a potentially crucial audience segment. Here, we’ll examine what acces ..read more

Introduction  What is a vision statement? Why should your company have one?  These are both important questions to consider when starting or rebranding a business. In short, a vision statement is the overarching perspective of your company’s mission.  It is the guide for the direction your business is heading. You’ll often see them referred to as the company’s “north star.”  Unlike mission statements, company values, and operational specifics, the vision statement details how your company wishes to impact and improve the surrounding environment – whatever that may be.  ..read more

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms.  This post will explore seven content marketi ..read more

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers. It can drive sales at a low cost as well. Email marketing costs 82% of businesses between 0% an ..read more

Email as an experience – this is what keeps subscribers engaged with a brand. The secret of a well-designed email is just that: it delivers experience, not vanity aesthetics.  It’s not nice-looking emails that compel subscribers to interact with your brand. Each aspect of design follows a strategic lead, aiming to engage and convert. If your emails consistently fail to convert subscribers to customers, you may safely trace it to faulty design.  In this post, we will explore this idea (functional, conversion-ripe aesthetics) in some detail. But, before we do that, let’s review certai ..read more