An Apology, A New Year, A New Perspective
Bryan Eisenberg
by Bryan Eisenberg
1y ago
The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly and some privately. I was in the later group. I tried my best to keep a happy appearance, but honestly it was easier to withdraw and focus the little energy I had on my family. I don’t regret it at all. My friend Alan Stein Jr, author of Raise Your Game & recently Sustain Your Game, shared an incredibly powerful stat that changed my life perspective. “When your child graduates from high school, you will have already spent 93% of the time you will spend with them over the ..read more
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A Half Dozen Business Choices
Bryan Eisenberg
by Bryan Eisenberg
1y ago
Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells. In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day. It may help you make some more conscience choices of your own: Select or solicit? Do customers select you or your products, or must you solicit them? Amazon.com is an online destination, so it’s selected. Offline, Wal-Mart is ..read more
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Physical Retail Is Not Dead Yet!
Bryan Eisenberg
by Bryan Eisenberg
3y ago
Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles. Build relationships, help people buy instead of focusing on selling them, understand your employees & customers’ motivation. Find ways to remove the friction in the experience through innovating your current processes. The post Physical Retail Is Not Dead Yet! appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more
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Does it Payless to pay less?
Bryan Eisenberg
by Bryan Eisenberg
3y ago
Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores. I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay ahead of our customers. What do I think is the future of local retail? Could Amazon offer you /ride sharing as part of Amazon Prime? Is the battle for brands over private labels real ..read more
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Every Action is an Expression of Belief
Bryan Eisenberg
by Bryan Eisenberg
3y ago
Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees have about the organizations goals and vision? In Alan Stein, Jr. new book Raise Your Game he quotes a famous Inc. magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities. The executives guess 64%. When the researchers conducted the survey of the employees, the actual number was a sadly, only 2%. “Two out of 100 employees knew what the company stood for. If you stop and think about how a company’s prioritie ..read more
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Can you improve 2019 looking back at 2018 data?
Bryan Eisenberg
by Bryan Eisenberg
3y ago
I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more
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How Do You Handle Revenue Blind Spots?
Bryan Eisenberg
by Bryan Eisenberg
3y ago
Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper.  Here is an example: Don’t let your blind spots get in the way of delivering great customer experiences. In my Nov. 14 webinar with Episerver you’ll learn how to build truly customer-centric exp ..read more
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ECommerce Moneyball: How AI is Behind the Next Generation of Retail Success
Bryan Eisenberg
by Bryan Eisenberg
3y ago
On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. You’ll learn how retail organizations can compete by using the power and speed of AI, combined with their brand values and customer data, to accelerate growth an ..read more
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Want Instragrammable Conversions? Leverage Context
Bryan Eisenberg
by Bryan Eisenberg
3y ago
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their Personas, but I am going to say they are on the right track by targeting me with their instagram ad. As their website says: Sudo helps you build and nurture ..read more
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Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.
Bryan Eisenberg
by Bryan Eisenberg
3y ago
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more
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