Harnessing the Swiftie Effect: Elevate Your Brand Storytelling
PerkettPRsuasion - The PerkettPR Blog
by Mindfull Marketing Team
2w ago
As of December 2023, Taylor Swift’s Eras Tour is reported to be the highest-grossing tour ever and is the first to crack $1 billion, with an estimated $1.04 billion in total ticket gross. One of the myriad reasons Taylor Swift is so successful is her ability to touch people with story. Her writing is vulnerable, honest, and universal in its storytelling. Brands can learn from Taylor by learning how to weave storytelling into their marketing. Here are six communications lessons that businesses can learn from Taylor Swift’s songwriting and apply to their marketing strategies to enhance effi ..read more
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Digital Marketing with a Human Touch: Partnering for Success
PerkettPRsuasion - The PerkettPR Blog
by Mindfull Marketing Team
3w ago
Outsourcing in Marketing: A Growing Trend Marketing Week’s recent insights spotlight a significant shift towards outsourcing digital marketing, particularly in the B2B realm. This trend underscores a challenge: the need to fill skill gaps within shrinking marketing teams. Our 26-Year Expertise For over a quarter-century, our digital marketing agency has excelled in blending a small firm’s personal touch with a larger entity’s impactful results. This balance directly tackles industry challenges like skill gaps and the increasing outsourcing demand. Specializing in digital marketing, content cre ..read more
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Mastering Digital Identity: Christine Perkett’s Revolutionary Approach to Personal Branding on In The Now Podcast
PerkettPRsuasion - The PerkettPR Blog
by Mindfull Marketing Team
3M ago
Host David Reske interviews Mindfull Marketing + PR’s Founder and CEO on the value of personal branding In today’s digital landscape, personal branding is no longer optional; it’s essential. Our Founder, Christine Perkett, a renowned PR and branding expert, shares her wisdom on this topic in an insightful episode of the “In the Now Podcast.” Perkett highlights the significance of personal branding, likening it to a “walking resume” in our interconnected world. Her approach emphasizes the seamless blend of personal and professional lives online, empowering individuals to shape their own narrat ..read more
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AI in B2B Marketing
PerkettPRsuasion - The PerkettPR Blog
by Mindfull Marketing Team
10M ago
Partnering with an AI-aware marketing agency is key As the advancements in artificial intelligence (AI) continue to shape the business landscape, it’s crucial for B2B marketers to understand the potential benefits and challenges of integrating AI into their marketing efforts. While AI offers valuable tools and automation, it’s important to approach its implementation cautiously and ensure that you have proper training, protocol, and processes for employees – especially as an agency servicing clients. Businesses hiring agencies should also understand the significance of partnering with vendors ..read more
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Christine Perkett Named to Top 30 PR and Marketing Leaders and Influencers
PerkettPRsuasion - The PerkettPR Blog
by Mindfull Marketing Team
10M ago
Our founder, Christine Perkett, was named to PRNews.io’s list of Top 30 PR and marketing leaders and influencers for the third year. She works closely with clients and their CEOs on marketing and PR strategies, branding, fractional CMO support, remote operations and culture, and leadership training. Need marketing, branding, or operations support? Let us know! Read the full article. Follow these PR influencers to be inspired and to stay on top of news in the PR world. The post Christine Perkett Named to Top 30 PR and Marketing Leaders and Influencers appeared first on Mindfull Mar ..read more
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A Brief History of Women in Marketing
PerkettPRsuasion - The PerkettPR Blog
by Mindfull Marketing Team
1y ago
It’s Women’s History Month and we take a. look at the history of women in marketing. Despite facing significant barriers and discrimination, women have played a critical role in shaping modern marketing and advertising. From the early pioneers who defied expectations, to the trailblazers who pushed boundaries and changed the industry forever. Of course, women were historically largely excluded from the industry. Like many others, it was seen as a male-dominated field, and women were often relegated to secretarial and administrative roles. However, there were a few trailblazers who defied expec ..read more
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Medium Interviews Christine Perkett on Leadership Strategies and the Future of Work
PerkettPRsuasion - The PerkettPR Blog
by Mindfull Marketing Team
1y ago
Medium turned to our Founder & CEO, Christine Perkett, for her thoughts, insights, and advice on the future of work and lasting leadership. Being a leader today requires the same mental fortitude and ability to guide and inspire that it always has. Still, it also entails new levels of understanding and the ability to adapt to an ever-changing and faster-than-ever business environment. This adaptability includes navigating uncertainty like we had to during the pandemic or are doing today with looming recession concerns and mass layoffs. Christine climbing Angel’s Landing in Zion Par ..read more
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Should Adidas Continue to Brand Yeezys?
PerkettPRsuasion - The PerkettPR Blog
by Christine Perkett
1y ago
In a recent Q&A with the media during a quarterly earnings call, according to Business Insider, a reporter asked Adidas Chief Financial Officer Harm Ohlmeyer “If there was any reputational risk to the company if it continued to release Yeezy products despite no longer having the backing of the artist. ” Adidas plans to rebrand the Yeezy shoes and continue to sell them after it cut ties with Ye, the original designer, as it owns all design rights. Ohlmeyer wasn’t ready to answer this question, only to reply, “We are working through all the options.” Our analysis is that the partnership ..read more
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Commvault’s Chief Legal & Compliance Officer: “I love the Purpose of Protecting the World’s Data”
PerkettPRsuasion - The PerkettPR Blog
by Mindfull Marketing Team
1y ago
Our latest “Women in Leadership” interview is with Danielle Sheer, Chief Legal Officer at Commvault. Danielle is a graduate of The George Washington University and holds a Juris Doctor from Georgetown University Law Center. Q: Please tell us a little bit about your role as Chief Legal and Compliance Officer at Commvault (NASDAQ: CVLT) A: I lead the company’s global legal, compliance, and real estate teams and our governance, commercial, intellectual property, and privacy programs. Q: What are the top 3 things you enjoy most about your role? A: Product, Purpose, People. I’ve been ..read more
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Commvault’s Chief Legal & Compliance Officer: “I love the Purpose of Protecting the World’s Data”
PerkettPRsuasion - The PerkettPR Blog
by Mindfull Marketing Team
1y ago
Our latest “Women in Leadership” interview is with Danielle Sheer, Chief Legal Officer at Commvault. Danielle is a graduate of The George Washington University and holds a Juris Doctor from Georgetown University Law Center. Q: Please tell us a little bit about your role as Chief Legal and Compliance Officer at Commvault (NASDAQ: CVLT) A: I lead the company’s global legal, compliance, and real estate teams and our governance, commercial, intellectual property, and privacy programs. Q: What are the top 3 things you enjoy most about your role? A: Product, Purpose, People. I’ve been ..read more
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