With three SEO-specific awards and dozens of speaking engagements, AIMCLEAR’s Lea Scudamore has staked her position as a leading authority on search engine optimization. Lea boasts an 8-year track record running integrated SEO programs at AIMCLEAR – often swimming upstream through a highly predictable school of SEOs swimming downstream. The result? A truck ton of SEO revenue, a trophy case full of awards and an ever-growing roster of clients who put their trust in Lea’s unique way of parsing data, pushing AIMCLEAR teams, and crafting winning strategies. In March, we promoted Lea to Director o ..read more

Registration is open for Zenith Digital Marketing Conference 2024, a destination event where hundreds of professionals from across the country gather to discuss change, innovation and opportunities in marketing, communications and business growth. Tickets cost $199 through 5 p.m. Friday, when the conference price becomes $299. College students can register for $99 until the event. The all-day conference takes place April 11 in the Greysolon Ballroom by Black Woods and the Zeitgeist Center for Arts and Community, both in downtown Duluth. Now in its 11th year, Zenith has become a national desti ..read more

It is said that today’s branding is tomorrow’s conversion. Still, generations of digital marketers chased metrics to justify branding investments. This blog post offers a how-to guide for next gen paid advertisers, SEO practitioners, brand managers, and marketing leadership to change the equation. You’ll be equipped to hack Google for “100% Theoretical Impression Share,” a new datapoint for high performance brands. Reasonable measurement of branding success has always been touchy. Branding ROI tracking has been further damaged by GDPR, CCPA, challenges attributing multiple cross-channel touch ..read more

AIMCLEAR differs from other integrated performance marketing agencies in its commitment to building a public relations component—the work of our Communications Practice Group—at the center of client engagements. Few agencies that provide our level of ROI-forward, paid and organic digital marketing offer such a skill set and the value it creates for clients. Recently, AIMCLEAR founder Marty Weintraub sat down with Vice Presidents Joe Thornton and Rob Karwath, who oversee the Communications Practice Group, to discuss why this work is vital to what AIMCLEAR does. Rob: Marty, why did you include ..read more

The world of online advertising recently has seen a dramatic increase in phishing attempts by fake Facebook and Google ad reps. Anyone involved in online marketing may have received these inquiries. We want to let you know about this situation and provide help handling it. Would-be hackers posing as Facebook and Google Ad reps usually contact you by email, though they also may reach out by phone. They try to convince you to divulge sensitive advertising account information, allowing them to make account changes. We have learned about multiple hacked accounts recently. In particular, we have i ..read more

NEW YORK—AIMCLEAR won five awards, including Best Small Integrated Agency, at the 2023 U.S. Search Awards, the nation’s most prestigious contest for search-based advertising and content marketing that connects businesses and organizations with clients and communities. The awards were: Best Small Integrated Agency, for AIMCLEAR’s body of work on behalf of clients over the past year Best Use of Search in Health, for work supporting a client that helps autistic children Best Pay-Per-Click Campaign, for work on behalf of that same client Best Integrated Campaign, for work that helped a client at ..read more

Google is struggling with some of the biggest technical issues in its history, affecting users’ experiences across tools, including spending controls and campaigns on the all-important Google Ads platform.  The company says it hopes to provide an update soon explaining the problems and when they will be resolved. Other mainline Google products are experiencing dramatic issues ranging from dramatic fluctuations in SEO and poor SERPs to GA4’s outright failures. Because of widespread concern, AIMCLEAR gathered its experts to discuss the problems and share how we’re working through them with ..read more

Evolve. That was the message to 2,500 marketers at the Content Marketing World convention recently in Washington, D.C. Experts attending one of the world’s largest marketing conferences had a clear message for those telling stories for clients. You must change. In 2023, a full year past the worst of the pandemic, many of us thought the opening of the world and its markets would present amazing opportunities. Our clients—and we, as their marketers—would sell more, grow more and succeed wildly. All we had to do was share our messages. It didn’t work out that way. This past year has been more of ..read more

In this article, we discuss Digital Out of Home (DOOH) advertising, delve into benefits, advances, and advantages of programmatic DOOH across the international landscape. We start with criteria considered creating media plans- what is important. We conclude listing go-to international DOOH platform providers, media formats, channels offered, countries and regions served, programmatic targeting and DIY placement for marketers. Choosing channels and formats to invest in is as essential as servicing the KPIs. AIMCLEAR selects channels, formats, and create media plans based on servicing short, mi ..read more

Recently our blog post, “GPT-4 Prompt Engineering Master Elements: Controlling Complexity, Repetitiveness, Tone, Person and Believability,” addressed common issues which can weaken output by making copy obviously less human. Today, this article shares a two-step AIMCLEAR GPT prompt which can effectually “Train” AI using small datasets to copy writing styles as analyzed by dynamic variables.  Let’s get right to rewriting an article copying my personal writing style. The first of two prompts requires a multi-paragraph sample of your (or anyone’s) writing style. We are providing the prompt ..read more