Here Come the Gamers Again
Wassom.com - Augmented Legality Blog
by Brian Wassom
5y ago
Harry Potter and Minecraft Prepare to Break New Technological–and Legal–Ground Remember the uproar when Niantic’s Pokemon Go first launched in July 2016? The consternation over large groups of kids roaming the streets while pointing at their phones? The knee-jerk municipal regulations (like the Milwaukee one my firm got struck down on First Amendment grounds)? The clickbait feeding frenzy in the media over anything with “Pokemon” in the headline? Yeah, that’s about to happen again. Only doubled. Click here to read the rest of this post on Augmented Legality. The post Here Come th ..read more
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The Future of Augmented Advertising is Now
Wassom.com - Augmented Legality Blog
by Brian Wassom
5y ago
The Burger Wars Bring the Lanham Act Into a Brave New World Déjà vu struck me today. A friend tipped me off to a new Burger King ad in Brazil that uses augmented reality to “burn” the ads of rival burger chains (principally McDonald’s). Consumers who follow through are rewarded with a free Whopper. See why this matters: click here to read the rest of this post on Augmented Legality The post The Future of Augmented Advertising is Now appeared first on Wassom.com ..read more
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