Wassom.com - Augmented Legality Blog
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AUGMENTED LEGALITY is a collection of thoughts and observations about the emerging technology of “augmented reality” (or “AR”) and its legal implications. Its author is Brian D. Wassom, a partner with the law firm of Honigman Miller Schwartz and Cohn LLP, based in Detroit, Michigan.
Wassom.com - Augmented Legality Blog
5y ago
Harry Potter and Minecraft Prepare to Break New Technological–and Legal–Ground
Remember the uproar when Niantic’s Pokemon Go first launched in July 2016? The consternation over large groups of kids roaming the streets while pointing at their phones? The knee-jerk municipal regulations (like the Milwaukee one my firm got struck down on First Amendment grounds)? The clickbait feeding frenzy in the media over anything with “Pokemon” in the headline?
Yeah, that’s about to happen again. Only doubled.
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The post Here Come th ..read more
Wassom.com - Augmented Legality Blog
5y ago
The Burger Wars Bring the Lanham Act Into a Brave New World
Déjà vu struck me today. A friend tipped me off to a new Burger King ad in Brazil that uses augmented reality to “burn” the ads of rival burger chains (principally McDonald’s). Consumers who follow through are rewarded with a free Whopper.
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