The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
MarketingProfs Blog
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2y ago
After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs ..read more
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How to Use Psychology in E-Commerce [Infographic]
MarketingProfs Blog
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2y ago
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs ..read more
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Three Ways to Get More PR for Your Business
MarketingProfs Blog
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2y ago
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs ..read more
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Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
MarketingProfs Blog
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2y ago
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs ..read more
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The Top Challenges Women Face in Revenue-Generating Roles
MarketingProfs Blog
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2y ago
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs ..read more
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Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
MarketingProfs Blog
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2y ago
Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs ..read more
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Seven Pillars of B2B Brand Reputation Management
MarketingProfs Blog
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2y ago
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs ..read more
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The Video Content B2B Buyers Find Most Helpful
MarketingProfs Blog
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2y ago
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs ..read more
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The Life of a Social Media Manager [Infographic]
MarketingProfs Blog
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2y ago
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. Read the full article at MarketingProfs ..read more
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The Top Three Ingredients of a Smart B2B2C Marketing Strategy
MarketingProfs Blog
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2y ago
What we marketers call a business-to-business-to-consumer (B2B2C) model--having not only businesses but also their consumers as marketing audiences--can be daunting if you don't have a recipe for success. These are three must-have ingredients. Read the full article at MarketingProfs ..read more
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