MarketingProfs Blog
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Covers articles on topics like content marketing and emails to teach marketers the skills they need to plan and execute campaigns that deliver results. MarketingProfs provides resources for all your marketing challenges.
MarketingProfs Blog
2y ago
After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs ..read more
MarketingProfs Blog
2y ago
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs ..read more
MarketingProfs Blog
2y ago
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs ..read more
MarketingProfs Blog
2y ago
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs ..read more
MarketingProfs Blog
2y ago
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs ..read more
MarketingProfs Blog
2y ago
Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs ..read more
MarketingProfs Blog
2y ago
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs ..read more
MarketingProfs Blog
2y ago
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs ..read more
MarketingProfs Blog
2y ago
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. Read the full article at MarketingProfs ..read more
MarketingProfs Blog
2y ago
What we marketers call a business-to-business-to-consumer (B2B2C) model--having not only businesses but also their consumers as marketing audiences--can be daunting if you don't have a recipe for success. These are three must-have ingredients. Read the full article at MarketingProfs ..read more