#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
2d ago
Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you. In this episode: 06:02 Why some companies struggle to market products and seek guidance. 09:54 Comparing paid social and search platforms – Bing vs Google 12:34 Why it’s ..read more
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#711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
1w ago
Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode. In this episode: 06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with ..read more
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#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
2w ago
In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in! In this episode: 08:10 Paid social ads - your invitation to new potential customers. 12:45 Why it’s important to consider ad placem ..read more
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#709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
3w ago
In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insi ..read more
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#708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
1M ago
In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone. In this episode: 07:30 The purpose of reporting is action-oriented. 09:32 Seeking examples for data-driven content strategy. 13:36 Quest ..read more
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#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
1M ago
In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results. In this episode: 04:27 Research, writing, and personal qualities in learning. 11:51 Understanding customer emotions for effective content strategy. 15:28 Involving interviewees, prepa ..read more
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#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
1M ago
In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients. In this episode: 03:41 Discovering skills, interests, and transition to marketing. 07:28 Client insights a ..read more
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#705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
1M ago
In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikT ..read more
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Special Announcement!
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
1M ago
We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes.   To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the s ..read more
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#704 Conserving Creative Energy by Learning to Say No w/ Robert Patin, Managing Partner of CreativeAgencySuccess
SiteVisibility | The Digital Marketing Podcast
by SiteVisibility
5M ago
In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess. In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no. EXCLUSIVE LISTENER GIFTS Robert is giving 3 free resources for listeners of this podcast. Hit creativeagencysuccess.com/sitevisibility where you’ll find: A link to download Robert’s book, ‘The Practical Agency’ A guide to creating Capabilities Presentations The opportunity ..read more
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