Motionworks partnered with Westwood One to assess the impact of audio advertising on foot traffic to tax preparation locations. Motionworks segmented visitation to target locations in DMAs with light, medium, and heavy investment in audio advertising. Results demonstrated a correlation between media exposure and lifts in foot traffic to the tax preparation facilities. Let’s dig into the medium, the measurement and the results. The first radio ad aired on August 22,1922 on WEAF in New York City by a real estate company called Queensboro Corporation. The first radio commercial was 15 minute ..read more

Motionworks® Cast Spotlight: Aaron Baxter, Analytics Engineer It’s been an inspiring year here at Motionworks® with the launch of our new products- Popcast and Placecast®, securing a successful series A round, and adding many new talented people to the team as we work to accelerate growth and deliver the highest level of Population Data to the world.   We are excited to kick off a new series of blogs that will feature the amazing people who work diligently behind the scenes to make sure you have the best customer experience with Motionworks® – The Leader in Population Intelligence.&n ..read more

Join us for 45 minutes of population intelligence fun! Our newest product Popcast helps you visualize the population of Motionworks® and Custom Cohorts occupying specific geographies throughout the day across North America via heatmapping.  With Popcast population intelligence you can:  Understand the market potential for your product Optimize local advertising strategy Inform real estate decisions Here’s a peek into what we’ll cover: Motionworks® Review Introducing Popcast Use Cases Live Demo Q&A We can’t wait to share this valuable solution with you! Secure your spot below ..read more

Here’s a peek into what we’ll cover: Motionworks Review Introducing Popcast Use Cases Live Demo Q&A The post Get to Know Motionworks Popcast™ Product Webinar first appeared on Motionworks. The post Get to Know Motionworks Popcast™ Product Webinar appeared first on Motionworks ..read more

Population Intelligence Delivers a Competitive Advantage for Restaurant Growth Restaurant sales rose for the 6th straight month this year, according to the National Restaurant Association. In fact, restaurant spending outpaced all other retail sectors with an increase of 4%, compared to only 1% of non-restaurant retail.  With over 1 million plus restaurant locations in the US and consumer demand on the rise, sparking a growing number of new openings, Motionworks population intelligence can deliver the competitive edge to keep your restaurant growing in a saturated market.  What ..read more

Borrell Associates released a new report this week about the growing optimism of small and medium-sized businesses (SMBs) entering the second half of 2023. Borrell Associates specializes in tracking, analyzing, and forecasting advertising and marketing investments by local businesses across the United States. According to Borrell, local advertising will grow 4.4% in 2024, reaching $157.1 billion. While a significant portion of this growth can be attributed to digital formats, many traditional media channels are stabilizing or growing. The press release highlights growth across the following lo ..read more

We are excited to announce Motionworks International has closed a successful Series A Funding Round of $9.3 Million. This investment will enable Motionworks to support our growing customer base and scale our Population Intelligence solutions into new markets. Read the official press release below: Motionworks, a disruptive solution in the population intelligence market, is pleased to announce its Series A funding round of $9.3 million. The funding round was led by Blue Heron Capital with participation from Motley Fool Ventures and Hybrid Capital. These funds will facilitate product development ..read more

Placecast Syndicated provides robust insights into visitation to points of interest (POIs) across North America. Location intelligence has never been more important and valuable for business decision makers as we move into a cookie-less, digital world with increasing regulations on privacy compliance. It’s becoming more difficult for marketers to find their target online in a fragmented digital universe. More decision makers are utilizing population intelligence data on how people move in the physical world. Where they live, where they work, where they play and where they travel are just a few ..read more

Motionworks Primer Series: Synthetic Populations Machine learning and artificial intelligence are valuable techniques to speed up processes, lower costs, and provide more accurate solutions. In addition, they provide better insights to inform businesses and improve infrastructure in industry verticals such as urban planning, retail, finance, real estate, advertising, marketing, autonomous vehicles, and travel and tourism. The amount of data required to train these models properly is massive. In order to overcome this obstacle, companies utilize “synthetic data.” By training models with synthet ..read more

Data science is becoming an integral component of urban planning. Yet, many planners are still uncomfortable utilizing the data, connecting it to their workflows, and understanding what options are available for management and visualization.    Our very own Cynthia Albright, FAICP, CUD, GISP, Vice President of Planning here at Motionworks delivered valuable insights for the Carolina Planning Journal on the advantages and application of mobility data for more intelligent urban planning decisions.    Founded in 1974, the Carolina Planning Journal is housed within th ..read more