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Thought Leadership Leverage
Deep Expertise in Helping Those With Deep Expertise- A blog by Peter Wini..
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But how do you map your content, again, to the competencies that they need to develop? How do you focus on the learner? Right. So ..read more
Right. It’s just how many of you feel you are not getting the returns on the efforts you’ve put into the digital stuff? Like I thought ..read more
Who are you trying to teach it to?  There’s another problem we have. A lot of us because we’ve been doing this for a while we’re ..read more
Your activity means we give people a little bit. We give them a little bit of knowledge and say go do something. I say okay take this ..read more
Moving from working at a big brand to starting your own marketing firm will present a number of new challenges. How will you ..read more
How do you know if you taught it well? How many of you have thought about that As you’re developing the content? Like this is really ..read more
It all starts with a tiny nudge. A few clever insights in important sales meetings or on calls. Then,  suddenly, you hear, “ ..read more
So there’s different markets for content. And I think this is a key point. So everything you heard before me today is totally true as it ..read more
And then the other piece is hiring professionals who have done this before. If I went to the dentist and it was recommended by a friend ..read more
Too many authors start writing based on an idea or solution they think the market needs – without first testing their ..read more

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